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Research papers

Application of market research towards proactive customer relationship management

In today's economy, organizations looking to implement successful CRM (Customer Relationship Management) strategies need to focus on individualistic and personal views of the customer using integrated information systems and contact center...

Catalogue: ESOMAR Technovate Conference 2003
Author: Faisal I. Farooqui
January 26, 2003
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Citation

Farooqui, F. (2003a, January 26). Application of market research towards proactive customer relationship management. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/application-of-market-research-towards-proactive-customer-relationship-management